Cleaning your email list involves several key steps:
1. Regular Verification: Use email verification tools to regularly check the validity of your email addresses. These tools can help identify and remove invalid or misspelled addresses. 2. Engagement Monitoring: Track subscriber engagement by monitoring open rates, click-through rates, and other relevant metrics. Remove or re-engage subscribers who have not interacted with your emails over a certain period. 3. Unsubscribe Management: Make it easy for recipients to unsubscribe if they are no longer interested. This helps maintain a list of genuinely interested subscribers. 4. Bounce Handling: Identify and remove addresses that result in hard bounces (permanent delivery failures). Soft bounces (temporary issues) should also be monitored and addressed. 5. Reconfirmation Campaigns: Periodically run reconfirmation campaigns asking subscribers to confirm their interest in staying on your list. This can help weed out uninterested or inactive subscribers.