understand customer preferences

How to Collect Customer Preferences?

There are several ways to gather information about customer preferences:
Surveys and Questionnaires: Sending out surveys can provide direct insights into what your customers are looking for.
Behavioral Data: Tracking customer interactions with your emails and website can offer clues about their preferences.
Preference Centers: Allowing customers to choose their interests and preferred frequency of emails can help customize their experience.
Social Media Analysis: Monitoring customer engagement on social media can also reveal preferences.

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