How to Use Customer Preferences in Email Marketing Campaigns?
Once you've gathered customer preferences, here's how to use them:
Segmentation: Divide your email list into segments based on different preferences to send more targeted emails. Personalization: Use the data to personalize subject lines, content, and offers, making the emails more relevant. A/B Testing: Test different versions of emails to see which preferences result in better engagement. Dynamic Content: Utilize dynamic content blocks to show different content to different segments within the same email.