A/B testing, also known as split testing, involves sending two versions of an email to different segments of your audience to see which performs better. Here’s how to conduct an A/B test:
Select a Variable: Choose one element to test, such as the subject line, email content, or call to action. Create Two Versions: Develop two variations of the email, each with a different approach to the selected variable. Segment Your Audience: Divide your email list into two equal groups. Send the Emails: Send version A to one group and version B to the other. Analyze the Results: Compare the performance of both versions based on key metrics like open rates, CTR, and conversions. Implement the Winner: Use the better-performing version for future emails.