What Are the Best Practices for Managing Email Volume?
Best practices for managing email volume include:
Segmenting your audience: Tailor email frequency based on different segments’ engagement levels and preferences. Personalization: Send personalized content that aligns with the recipient’s interests and behavior. Monitor metrics: Regularly review open rates, click-through rates, and unsubscribe rates to adjust your strategy dynamically. Preference centers: Allow subscribers to choose their preferred frequency and type of content.