data audit

How to Conduct a Data Audit?

Conducting a data audit involves several steps:
Export your data: Begin by exporting your email list from your email service provider or CRM system.
Clean your data: Use data cleaning tools to remove duplicates, correct errors, and fill in missing information.
Validate email addresses: Employ email validation services to check the validity of your email addresses.
Analyze engagement: Review engagement metrics to identify inactive subscribers and consider re-engagement campaigns or removing them from your list.
Update segments: Ensure that your segments are still relevant and that subscribers are correctly categorized.
Document findings: Keep a record of your audit process and findings for future reference and to track improvements over time.

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