During a data audit, you should evaluate various aspects of your email database:
Data accuracy: Ensure that the information is correct and up-to-date. This includes names, email addresses, and other relevant details. Data completeness: Check for missing fields or incomplete records that could hinder your marketing efforts. Data validity: Validate email addresses to ensure they are still active and able to receive emails. Segmentation: Review your segments to make sure they are properly defined and that subscribers are correctly assigned.