Follow these steps to run an effective reconfirmation campaign:
Segment Your List: Identify the inactive subscribers who haven’t engaged with your emails for a certain period. Craft a Compelling Email: Create an engaging email template with a clear CTA asking subscribers to confirm their interest. Provide Incentives: Offer a small incentive like a discount or downloadable resource to encourage reconfirmation. Monitor Responses: Track the responses and remove the non-responders from your list. Follow Up: Send a follow-up email to those who didn’t respond initially. Sometimes a gentle nudge can make a difference.