It’s advisable to reconfirm your email list periodically, especially in the following scenarios:
Before a Major Campaign: Ensure you are targeting an engaged audience before you launch a significant campaign. After a Long Hiatus: If you haven’t sent emails to your list for an extended period, it's wise to reconfirm. Low Engagement Rates: If you notice a decline in your open or click-through rates, reconfirmation can help identify uninterested subscribers. Compliance Requirements: If there are changes in data protection laws, reconfirming your list can ensure compliance.