How to Conduct a Reverse Brainstorming Session for Email Marketing?
Here are the steps to conduct a reverse brainstorming session specifically for email marketing:
Define the Problem: Start by clearly defining the problem you want to solve. For example, "How can we improve our email open rates?" Reverse the Problem: Reverse the problem to something like, "How can we ensure our emails are never opened?" Generate Ideas: List all the possible ways to make the reversed problem happen. This could include ideas like using a dull subject line, sending emails at inappropriate times, or including irrelevant content. Reverse the Ideas: Once you've listed all the negative ideas, reverse them to find solutions. For example, if a dull subject line is a problem, a solution could be to create engaging and personalized subject lines. Implement and Test: Implement the solutions and test them to see if they improve your email marketing performance.