Define Your Goal: What do you want to achieve? Higher open rates, more clicks, or increased conversions? Choose Your Variable: Select the element you want to test (e.g., subject line, email content). Segment Your Audience: Divide your email list into segments that will receive different variations of your email. Run the Test: Send the different versions to your segments and collect data. Analyze Results: Compare the performance metrics to determine which version performed better. Implement Changes: Use the insights gained to improve future email campaigns.