What Are Dynamic Content and Personalization in Email Marketing?
Dynamic content and personalization are strategies used to cater to the evolving preferences of customers. Dynamic content involves changing certain elements of an email based on the recipient's behavior and demographics. Personalization goes a step further by using specific data points like the recipientâs name, past purchases, and browsing history to tailor the email's content.
For instance, if a customer frequently browses for electronic gadgets, an email featuring the latest gadgets and accessories would be more effective than a generic newsletter.