Conducting a weekly review involves several steps:
Data Collection: Gather data from your email service provider and analytics tools. Performance Analysis: Compare the metrics against your KPIs and previous weeks’ performance. Identify Trends: Look for patterns in open rates, CTRs, and other metrics. Segmentation Analysis: Evaluate the performance across different audience segments. Feedback Loop: Collect feedback from your team and, if possible, from your audience. Action Plan: Develop an action plan based on your findings to improve future campaigns.