What are the Consequences of Not Obtaining Explicit and Informed Consent?
Failure to obtain explicit and informed consent can lead to several negative consequences:
Legal Penalties: Non-compliance with regulations like GDPR and CAN-SPAM can result in significant fines. Damage to Reputation: Sending unsolicited emails can harm your brand's reputation and lead to a loss of trust. Lower Engagement: Subscribers who have not given informed consent are less likely to engage with your emails and more likely to unsubscribe.