Conducting effective benchmarking involves several steps:
Data Collection: Gather data from your email marketing platform and compare it with industry standards. Identify KPIs: Focus on the key performance indicators that matter most to your business goals. Set Benchmarks: Establish benchmarks based on industry data or historical performance. Analyze Performance: Compare your performance against the benchmarks to identify areas for improvement. Implement Changes: Make necessary adjustments to your email campaigns based on the analysis.