To conduct effective A/B tests, follow these steps:
1. Hypothesis Formation: Develop a hypothesis about what you think will improve your KPIs. 2. Variable Selection: Choose a variable that is likely to have a significant impact. Avoid irrelevant ones. 3. Sample Size: Ensure your sample size is large enough to achieve statistical significance. 4. Testing Period: Run the test long enough to gather sufficient data but not so long that external factors can skew results. 5. Analyze and Implement: Analyze the results and implement the changes that proved to be effective.