testing irrelevant variables

How to Conduct Effective A/B Tests?

To conduct effective A/B tests, follow these steps:
1. Hypothesis Formation: Develop a hypothesis about what you think will improve your KPIs.
2. Variable Selection: Choose a variable that is likely to have a significant impact. Avoid irrelevant ones.
3. Sample Size: Ensure your sample size is large enough to achieve statistical significance.
4. Testing Period: Run the test long enough to gather sufficient data but not so long that external factors can skew results.
5. Analyze and Implement: Analyze the results and implement the changes that proved to be effective.

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