Collecting personal information fields is crucial for several reasons:
1. Personalization: Knowing details about your subscribers enables you to tailor your content to their interests and needs, resulting in higher engagement rates. 2. Segmentation: By segmenting your audience based on personal information, you can send more targeted and relevant emails. 3. Improved Metrics: Personalized and segmented emails generally have higher open and click-through rates, contributing to better overall performance. 4. Customer Loyalty: Personalized content can improve customer satisfaction and loyalty, leading to long-term relationships.