Conducting keyword research involves a few crucial steps:
Identify Your Goals: Know what you want to achieve with your email campaigns. Are you looking to drive traffic to your website, increase sales, or boost engagement? Understand Your Audience: Create buyer personas to understand the demographics, interests, and pain points of your audience. Use Keyword Research Tools: Utilize tools like Google Keyword Planner, SEMrush, and Ahrefs to find relevant keywords. Analyze Competitors: Look at what keywords your competitors are using in their email campaigns. Refine and Implement: Choose the most relevant keywords and incorporate them into your email subject lines, body content, and CTAs.