To effectively test your chosen variable, follow these steps:
1. Segment Your Audience Divide your email list into two or more segments. Ensure these segments are similar in characteristics to obtain accurate results.
2. Create Variations Develop different versions of the variable you’re testing. For example, if you’re testing subject lines, create two or more variations with distinct wording.
3. Send and Analyze Send each variation to its respective audience segment at the same time. After a set period, analyze the results to see which variation performed better.