To convert images or video clips to GIFs for email marketing, follow these steps:
Choose the content: Select the portion of your video or the series of images you want to convert to a GIF. Use a GIF-making tool: There are many online tools and software like Giphy, Photoshop, and EZGif that allow you to create GIFs. Optimize the GIF: Ensure the file size is small enough for quick loading but maintains good quality. This is crucial as large files can slow down email loading times and affect user experience.