Here are some tips on how to create clear instructions in your email marketing campaigns:
Use Simple Language: Avoid jargon and complex sentences. Use simple and direct language. Be Specific: Clearly state what you want the reader to do. Instead of saying "Click Here," use "Click Here to Download Your Free Guide." Use Action Verbs: Start your instructions with strong action verbs like "Download," "Register," or "Buy." Highlight the Instructions: Use bold text, different colors, or buttons to make the instructions stand out.