Implementing subscription options can be straightforward with the right email marketing software. Follow these steps:
Create a Signup Form: Design a signup form that collects necessary information like email address, name, and preferences. Set Up a Confirmation Email: If using double opt-in, ensure that a confirmation email is sent automatically. Build a Preference Center: Allow subscribers to update their preferences at any time through a link in your emails. Segment Your Audience: Use the collected data to segment your audience and send targeted emails.