To create compelling non-commercial emails, follow these best practices:
Know Your Audience
Understand your subscribers' interests, preferences, and pain points. This will help you tailor your content to meet their needs and keep them engaged.
Create Valuable Content
Focus on providing information that is useful, relevant, and interesting to your audience. This could be in the form of articles, videos, infographics, or podcasts.
Maintain a Consistent Schedule
Regularly sending non-commercial emails helps keep your brand top-of-mind. Whether it's a weekly newsletter or a monthly update, consistency is key.
Use Engaging Subject Lines
An enticing subject line can significantly increase your open rates. Make sure it reflects the value inside the email and sparks curiosity without being misleading.
Include a Clear Call-to-Action (CTA)
While the primary focus is not on selling, you should still guide your readers on what to do next. This could be reading a full article on your blog, participating in a survey, or joining a community event.