Awareness: At this stage, the goal is to introduce potential subscribers to your brand. Email campaigns focus on highlighting the unique value proposition and encouraging sign-ups.
Engagement: Once a subscriber has joined your mailing list, the focus shifts to engaging them with valuable content, such as
newsletters, product updates, or educational resources.
Conversion: The conversion stage aims to turn engaged subscribers into paying customers. This involves sending promotional offers, discounts, and tailored product recommendations.
Retention: After conversion, the retention stage focuses on keeping customers engaged and loyal. This includes sending personalized follow-ups, exclusive offers, and invitations to
loyalty programs.
Re-engagement: For inactive subscribers, re-engagement campaigns are designed to win them back. These emails often include special offers or requests for feedback to understand why they disengaged.