Creating an effective preheader requires a blend of strategy and creativity. Here are some tips:
Keep it Short: Aim for 40-50 characters. Mobile devices may show even less, so front-load the most important information. Complement the Subject Line: Your preheader should enhance or add depth to the subject line, not just repeat it. Include a Call to Action: Encourage readers to take action by including a call to action (CTA) in your preheader text. Personalize When Possible: Use recipient data to make the preheader more relevant, increasing the likelihood of engagement. Avoid Using Placeholder Text: Ensure your preheader does not display generic text like “View this email in your browser,” which can deter engagement.