Creating a content upgrade involves several steps:
Identify High-Performing Content: Look at your analytics to identify which content is already performing well. Create Relevant Bonus Material: Develop additional content that complements the original piece, such as checklists, templates, or eBooks. Design the Upgrade: Use tools like Canva or Adobe Spark to make your content upgrade visually appealing. Set Up Opt-In Forms: Use email marketing software to create opt-in forms that collect email addresses in exchange for the content upgrade.