Creating a custom scoring model involves several steps:
Define Your Goals: What do you want to achieve? Higher open rates, increased conversions, or better customer retention? Identify Key Metrics: Choose the metrics that align with your goals. Assign Weights: Decide how much each action is worth. For example, a purchase might be worth more than an email open. Implement the Model: Use email marketing software to track these actions and assign scores. Review and Adjust: Continuously review the performance and make necessary adjustments.