What type of content does MarketingSherpa publish related to email marketing?
MarketingSherpa publishes a variety of content types, including case studies, benchmarks, how-to guides, and industry reports. Each of these publications aims to provide actionable insights and strategies that marketers can implement to optimize their email marketing efforts. For instance, their benchmark reports offer valuable data on key performance indicators like open rates, click-through rates, and conversion rates across different industries.