Creating a comprehensive papertrail involves several steps:
Use Email Marketing Software: Most email marketing platforms like Mailchimp, HubSpot, and Constant Contact offer built-in tracking and reporting features. Track Key Metrics: Ensure you are logging essential metrics such as open rates, click-through rates, bounce rates, and unsubscribe rates. Store Communication Records: Keep records of all communications, including promotional emails, transactional emails, and any customer interactions. Automate Reporting: Set up automated reports to regularly review and archive the performance of your email campaigns.