Maintaining a papertrail is crucial for several reasons:
Compliance: Many industries are regulated and require strict adherence to guidelines, such as GDPR or CAN-SPAM Act. Having a detailed log helps ensure that your email marketing practices comply with legal requirements. Performance Analysis: A papertrail provides valuable insights into what works and what doesn’t. By analyzing past campaigns, marketers can refine their strategies to improve engagement rates and ROI. Dispute Resolution: If a dispute arises, having a detailed record can help resolve issues quickly by providing clear evidence of what was sent and when.