Creating a UTM code is straightforward. Most marketers use tools like Google Analytics URL Builder to generate UTM codes. The essential components of a UTM code include:
utm_source: Identifies the source of traffic, e.g., "newsletter." utm_medium: Defines the medium, e.g., "email." utm_campaign: Specifies the campaign name, e.g., "spring_sale." utm_term: (Optional) Tracks specific keywords. utm_content: (Optional) Differentiates similar content or links, e.g., "banner_ad."