Creating an effective custom 404 page involves several key elements:
Brand Consistency: Ensure that the 404 page reflects your brand’s visual identity and tone. Clear Messaging: Inform users that the page they are looking for does not exist and provide suggestions for navigating back to useful content. Search Bar: Include a search bar so users can easily find what they were looking for. Call-to-Action: Add call-to-action buttons to guide users to popular sections of your website, such as the homepage, product pages, or contact form. Helpful Links: Provide links to popular or related articles, products, or services.