provide a text alternative

How to Create an Effective Text Alternative?

Creating a compelling text alternative requires careful consideration. Here are some tips:
1. Keep it Concise: Ensure that the text version conveys the same message as the HTML version but in a more concise manner.
2. Use Clear Language: Avoid jargon and complex language. The goal is to make the message easily understandable.
3. Include Essential Links: Make sure to include hyperlinks to important content, such as product pages, blog posts, or contact information.
4. Maintain Brand Voice: Even though it’s a text version, it should still reflect your brand’s voice and tone.
5. Test the Email: Always test the text alternative to ensure it displays correctly across different email clients.

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