There are several reasons why including a text alternative is crucial in email marketing:
- Accessibility: Not all users have devices or email clients that support HTML. A text alternative ensures that these users can still access the content. - Deliverability: Some email clients or providers might flag or block HTML emails as spam. A text alternative can help improve email deliverability. - User Preference: Some users prefer plain text emails over HTML emails for their simplicity and faster load times. - Compliance: Certain regulations and guidelines, such as the Americans with Disabilities Act (ADA), may require businesses to provide accessible content, which includes offering a text alternative.