Creating an email campaign in Email Studio involves several steps:
Define Your Audience: Use Audience Builder to segment your email list based on demographics, behaviors, or other criteria. Design Your Email: Utilize the drag-and-drop editor or HTML editor to create visually appealing and responsive email designs. Personalize Content: Insert dynamic content and personalize emails using customer data to increase relevance and engagement. Test Your Campaign: Conduct A/B testing to determine the most effective email content, subject lines, and send times. Schedule and Send: Choose the best time to send your email campaign and automate its delivery to maximize impact. Analyze Results: Use the analytics tools to track performance, measure ROI, and gain insights for future campaigns.