Creating effective discount coupons involves several key elements: 1. Clear Value Proposition: Ensure the offer is clear and valuable to the recipient. 2. Personalization: Use customer data to tailor the offer to individual preferences. 3. Design & Layout: Make the coupon visually appealing and easy to understand. 4. Call-to-Action: Include a strong, clear call-to-action (CTA) that encourages recipients to redeem the coupon.