Creating lightweight emails involves several strategies:
Minimalist Design: Use simple and clean designs with fewer images and more text. Avoid heavy graphics and extravagant fonts. Optimized Images: Compress images to reduce their file size without compromising quality. Tools like TinyPNG can help. Concise Content: Keep your message short and to the point. Focus on the key information and include a clear call-to-action (CTA). Inline CSS: Instead of linking to external stylesheets, use inline CSS to reduce the number of HTTP requests. Plain Text Version: Always include a plain text version of your email to ensure readability across different email clients.