To define your brand's aesthetic, consider the following elements:
Colors: Choose a color palette that reflects your brand's personality. Use these colors consistently in your email templates. Fonts: Select a set of fonts that align with your brand's tone. Stick to these fonts to maintain a cohesive look. Imagery: Use images that represent your brand's values and style. Ensure they are high-quality and relevant to your content. Layout: Design a layout that is clean, intuitive, and easy to navigate. A clutter-free design enhances readability.