What Are the Best Practices for Creating Illustrations?
Creating effective illustrations for email marketing involves a combination of creativity and technical considerations:
Simplicity: Keep the illustrations simple and avoid clutter. They should complement the content, not overwhelm it. Color Scheme: Use a color scheme that aligns with your brand. Colors can significantly impact the emotional response of the recipient. Scalability: Design illustrations that are scalable, so they look good on both small and large screens. Accessibility: Ensure that your illustrations are accessible to all users, including those with visual impairments. Use high contrast and clear lines.