Defining your brand's tone of voice involves understanding your brand's core values, mission, and the emotions you want to evoke in your audience. Here are some steps to help define it:
Identify Your Audience: Understand who your audience is, what they value, and how they prefer to communicate. Analyze Your Brand: Reflect on your brand's personality. Is it professional, casual, friendly, or authoritative? Create Guidelines: Develop a tone of voice guide that includes examples of preferred language, phrases, and even emojis.