To define your brand voice, consider the following steps:
Know Your Audience: Understand who your audience is and what they expect from your communication. Conduct audience research to gather insights. Identify Your Brand Values: Determine the core values and mission of your brand. These should be reflected in your voice. Create a Voice Chart: Develop a chart that outlines how your brand voice should sound in different scenarios, such as in promotional emails versus customer support emails. Use Adjectives: Choose adjectives that describe your brand’s personality. For example, are you formal, playful, serious, or friendly?