Implementing mobile friendly buttons can yield several benefits: 1. Increased Click-Through Rates: Buttons that are easy to find and click lead to higher click-through rates (CTR). 2. Improved User Experience: A seamless experience encourages users to engage with your content and can lead to higher conversion rates. 3. Reduced Bounce Rates: Users are less likely to leave your email without taking action if they can easily interact with it. 4. Enhanced Accessibility: Mobile friendly buttons are often more accessible to users with disabilities, ensuring your emails are inclusive.