To define your key message, consider the following steps:
Identify Your Objective: Determine what you want to achieve with your email. Is it to promote a new product, share an update, or drive traffic to your website? Know Your Audience: Understand the needs, preferences, and pain points of your target audience. Keep It Clear and Concise: Your key message should be straightforward and easy to understand. Make It Relevant: Ensure that your message is relevant to the recipient and provides value. Incorporate a Call to Action (CTA): Include a clear and compelling CTA that encourages the recipient to take the desired action.