Defining your target demographic involves several steps:
1. Analyze Your Current Customers Look at the demographics of your existing customer base. What are their ages, genders, and locations? What are their purchasing behaviors and preferences? This data can provide valuable insights into who your target audience should be.
2. Conduct Market Research Use surveys, focus groups, and other market research methods to gather more information about potential customers. This can help you understand their needs, preferences, and pain points.
3. Create Buyer Personas Develop detailed buyer personas that represent different segments of your target demographic. Each persona should include demographic information, interests, and buying behaviors. This will help you create more personalized and relevant email content.