To design a consistent email template, follow these steps:
1. Choose a Reliable Email Service Provider (ESP): Many ESPs offer customizable templates that you can tweak to match your brand. 2. Set Brand Guidelines: Create a document outlining the specific fonts, colors, and design elements that should be used. 3. Use Placeholder Texts: For dynamic content like greetings and personalized offers, use placeholders to keep the structure intact while varying the content. 4. Test and Iterate: Consistency doesn't mean stagnation. Regularly test different elements to see what works best and make necessary adjustments while keeping the core structure intact.