Designing an effective CTA button involves several key factors:
Color: Choose a color that stands out from the rest of the email but also aligns with your brand's color scheme. Size: Ensure the button is large enough to be easily clickable on both desktop and mobile devices. Text: Use action-oriented text like "Buy Now," "Sign Up," or "Learn More." Placement: Position the CTA button in a prominent location within the email, such as above the fold or at the end of the email content.