Determining the best time to send emails often requires a combination of data analysis and testing. Here are some strategies:
Analyze Past Campaigns: Look at the open and click-through rates of previous campaigns to identify patterns related to send times. A/B Testing: Send the same email at different times to segments of your audience and compare the results. Industry Benchmarks: Research industry-specific data that suggests optimal send times. For example, B2B emails often perform better during weekdays. Audience Insights: Use customer personas and behavioral data to understand your audience’s daily routines and preferences.