What are the Consequences of Not Obtaining Proper Consent?
Failing to obtain proper consent can have several negative consequences. Aside from potential legal penalties, sending unsolicited emails can harm your brand's reputation. It can also lead to poor email performance metrics, as recipients are likely to mark your emails as spam, resulting in lower deliverability rates. In the worst-case scenario, your email address or IP could be blacklisted, severely impacting your ability to communicate via email.