How to Determine the Best Email Frequency for Your Audience?
To determine the best frequency, consider the following strategies:
Conduct A/B testing by sending emails at different frequencies to see which one yields the best results. Analyze your email metrics, such as open rates, click-through rates, and unsubscribe rates, to gauge audience engagement. Survey your subscribers to directly ask them how often they would like to hear from you. Start with a moderate frequency and adjust based on the response you receive.