change in email addresses

How to Identify Changed Email Addresses?

To identify changed email addresses, marketers can use several techniques:
- Bounce Reports: Monitor your bounce rates. A high bounce rate may indicate that many recipients have changed their email addresses.
- Engagement Metrics: Track engagement metrics. A sudden drop in engagement from a particular segment might signal email address changes.
- Feedback Loops: Leverage feedback loops provided by ISPs to get notifications about invalid or changed email addresses.

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